We have seen ways to automate sharing your new posts on website through social media/networks here before. But IFTTT beats all that and looks beautiful by doing it.
Social networks are about people. Though I had tried dlvr.it in the past, I tried to keep this manual through something like Hootsuite. This saved me some time, but I was getting highly inefficient at posting everywhere. Again, why care about everywhere? Because of the simple reason that 2-3 websites are still someway to go in building up a credible audience, and until that happens you have to keep the conversation on. I receive very less feedback, and that is received thanks to social media. So it is extremely important for me to maintain conversation on multiple forums, but I was not really good at it. Fast forward to IFTTT.
Social networks are about people. Though I had tried dlvr.it in the past, I tried to keep this manual through something like Hootsuite. This saved me some time, but I was getting highly inefficient at posting everywhere. Again, why care about everywhere? Because of the simple reason that 2-3 websites are still someway to go in building up a credible audience, and until that happens you have to keep the conversation on. I receive very less feedback, and that is received thanks to social media. So it is extremely important for me to maintain conversation on multiple forums, but I was not really good at it. Fast forward to IFTTT.
Aptly named If There Then That (IFTTT), the premise of the platform is simple. Take something that you have done in some part of the web, and deliver it to the other corner without your intervention. Though it is still in beta, for obvious reasons this is gaining a lot of popularity.
In IFTTT you have 'Ingredients' like Twitter, Facebook, Facebook Pages, etc. and you create 'Recipes' with them. The recipes will take care of listening to what you do in the source (if you get something there), then IFTTT gets that and passes it on. As you might imagine, this goes in a lot of places using automation. The configuration itself is fairly simple, and beautiful looking. You just click on a no. of options to
- select source (e.g. Facebook, RSS feed of your website, Twitter)
- specify the criteria for selecting posts in the source (e.g. only if posts contain a #technosanct hashtag)
- select destination (e.g. Facebook Page, Facebook, Twitter, Email, GTalk, Buffer)
- specify what you do in the destination (e.g post a message)
I setup all this today, and strangely don't feel the guilt of not connecting to the people out there. IFTTT is starting the conversation after all, to continue the human (in the form of me) shall get involved!
Find all the popular recipes in IFTTT, or go ahead and create one of your own.
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